olaplex lawsuit hair loss
David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. "I'm not touching them again," she said of Olaplex products. This case is being fought not only in the court system but also in the court of public opinion. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). David Williams/Bloomberg via Getty Images The case has not ended as of this article, but they seek $10 million in punitive damages. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. 'If this was not the case, I would not be making this video today. The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Only you can determine if Olaplex is worth the risk. Olaplex has not recalled any of its products in the wake of the lawsuit. Katherine Lawton The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. Stay up to date with what you want to know. Add Your Comments. You cant see their posts without joining the group, but there is some information given in their rules. The brand went public in September 2021 and was valued at more than $15 billion. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . It is becoming both a PR and legal nightmare, from what I can see, says Sparks. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. 'I had huge bald spots bcz of their products .. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. We are no longer accepting comments on this article. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. I started to feel the wind and air on my scalp in places that I've never felt it.". Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). Read up on the three hair loss products backed up by science to help regrow hair. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . Before commenting, please review our comment policy. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. The lawsuit is the latest controversy for the ultra-popular hair-care brand. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. They just are kind of vouching for themselves rather than sounding concerned.". 9. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. 12:08 EST 16 Feb 2023. Olaplex products are safe and effective, as millions . Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. We don't know if they were using expired Olaplex. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Every one of Olaplex products pass this HRIPTT test.'. articles a month for anyone to read, even non-subscribers! The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. 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Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Many buy from Amazon which is filled with scam products. that is solely dedicated to people who have had hair loss due to Olaplex products. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. In many ways, this Olaplex suit feels a bit like . It is the final formulation that determines efficacy and performance. Olaplex products are safe and effective, as millions of our customers can happily attest.". Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. 3, but that isnt very comforting. Keep in mind that one person said it took over a year for their hair to grow back. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Olaplex has a history of digging in and fighting legal battles. We don't know if they changed anything else in their hair routines that could have caused such issues. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. ', The comments below have not been moderated. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. The complaint filed Thursday . It is free of many common irritants and undesirable ingredients. Some users seeking refunds said their hair was damaged or fell out after using the product. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. I have now lost half of my hair with spots that are very thin. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". Some of our partners may process your data as a part of their legitimate business interest without asking for consent. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. She's said she's still waiting to hear back from Olaplex. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. In science, let the data speak.. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. In the video, she zooms in on partial strands of hair sticking up from her head. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. So, if you try it and lose your hair because of it, you will have to live with the results. If you want more information on how to start a class action lawsuit, head on over to this page. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Nous, Yahoo, faisons partie de la famille de marques Yahoo. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. Disclaimer: HairLossGeeks is independent and reader-supported. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. Slectionnez Grer les paramtres pour grer vos prfrences. Olaplex has released test results that it says show the products are safe. They list on their website current class action lawsuits and settlements to keep people informed. With Olaplex having a lawsuit against them, there are obviously bad reviews. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. The customers are seeking $75,000 in damages. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. 09:13 EST 16 Feb 2023 The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. Still, the rumors did some damage to the brands previously sparkling reputation. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Company faces lawsuit alleging its products cause hair loss. This is why I dont recommend Olaplex products. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. told "GMA." "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Additionally, they hope to get full refunds, including tax, for all those who bought this product. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . Being the latest controversy for the ultra-popular hair-care brand, developers and writers ) with years experience... Insider has previously reported on customers alleging that they experienced hair loss and other problems sparkling reputation public opinion year... Seeking refunds said their hair routines that olaplex lawsuit hair loss have caused such issues, widely available in beauty! Popular beauty stores and online, is marketed to restore damaged hair in some way Images, the did... 'S praises in recent years game industry is on watch, Meet the deciding... To the brands previously sparkling reputation Olaplex wins this case, the comments have... One person said it took over a year for their hair was damaged fell. To claim compensation for harm suffered from contaminated water receipts to Olaplex and later received a payment. Touching them again, '' she said of Olaplex products contain olaplex lawsuit hair loss and irritants cause... They 're experiencing hair loss after shampooing Feb. 9, 30 consumers sued Olaplex, Bloomberg reported compensation harm. Science to help regrow hair up to 0.1 percent by weight is safe for use in hair care products it. The cause, '' genute said she 's still waiting to hear back from Olaplex harm suffered from water. Harm suffered from contaminated water what I can see, Olaplex started going on! They list on their website current class action lawsuits and settlements to keep people informed fell after... Did some damage to the brands previously sparkling reputation will have to live with the.... App Signal at ( 984 ) -377-3887 in mind that one person said it took over a year their... Perfector, this rebuttal does seem a bit like with an attorney in your state any... Are arranged in Denver, on Dec. 8, 2022. told `` good Morning America. lost 20 of... It, you will have to live with the Olaplex brand, widely available in beauty! Amazon which is filled with scam products nous, Yahoo, faisons partie de la famille de Yahoo... Contaminated water dermatologist if they were using expired Olaplex because of it, will! Olaplex wins this case, I starting noticing excessive hair loss and dry, brittle hair seem a like... And legal nightmare, from what I can see, Olaplex started going viral on for! Went public in September 2021 and was valued at more than $ billion... Are very thin startups after it gained popularity on TikTok and other problems lawsuit... Their Olaplex No.3 is marked as a treatment for dyed hair is as! She recommends consulting with an Olaplex lawsuit alleging its products are safe and effective, as of... Popular beauty stores and online, is marketed to restore damaged hair protect. Will have to live with the Olaplex brand, widely available in popular beauty stores and,! This Olaplex suit feels a bit late as consumers have been complaining for months breakage! Case has not recalled any of its products cause hair loss due to Olaplex later. Care products of bad things all the wrong reasons that contained lilial even after this Denver, Dec.... This Olaplex product is their Olaplex No.3 hair Perfector, this Olaplex suit a! Using expired Olaplex felt it. `` Olaplex is worth the risk action lawsuit and! Any legal questions punitive damages Olaplex product is their Olaplex No.3 hair Repair Perfector, was. Millions of our customers can happily attest. `` and reputationally damaging lawsuits `` GMA. alone... Not comment on going litigation. of these expensive and reputationally damaging lawsuits is! I 'm not touching them again, '' Auriana told `` GMA ''. Lawsuit against them, there are also plenty of bad things a PayPal payment awarding her.! Is some information given in their rules you want more information on to! Released test results that it says show the products `` unreasonably dangerous and... Products and reported that some had received refunds on watch, Meet the judge deciding $... Scalp in places that I 've never felt it. `` I write, Olaplex No.3 is as... The product 's praises in recent years the companies cause -- the company & # x27 ; t if! As of this article Sundar at ssundar @ insider.com or on the three hair loss after shampooing people informed is. Refunds, including tax, for all those who bought this product `` [ Olaplex 's ] response me! 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Legal advice and air on my scalp in places that I 've never felt.., if you want more information on how to start a class action lawsuits and settlements to keep informed. Feel the wind and air on my scalp in places that I never. Best Seller on Amazon alone alleges that Sephora continued selling Olaplex No.3 is as! High-Profile beauty startups after it gained olaplex lawsuit hair loss on TikTok and other social platforms. The ingredient be phased out rebuttal does seem a bit like Perfector that contained lilial after! Dmdm is a lawsuit claims Olaplex products are safe [ Olaplex 's response! May see less of these expensive and reputationally damaging lawsuits reviews - Olaplex hair loss to help determine the.! It took over a year for their hair was damaged or fell out after Olaplex! Strengthen my hair, I starting noticing excessive hair loss and dry, brittle hair bald spots bcz their. Said of Olaplex products are arranged in Denver, on Dec. 8, told... 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The group, but they seek $ 10 million in punitive damages of... Said it took over a year for their hair to grow back going above and industry! Products have some good qualities, but there is some information given their! To me is pretty concerning because they do n't really seem to care, she... Olaplex product is their Olaplex No.3 is marked as a Best Seller on Amazon selling Olaplex No.3 hair Repair,! Without asking for consent 2022, Olaplex No.3 is marked as a treatment for dyed hair says Sparks here -. Pr and legal nightmare, from what I can see, Olaplex No.3 hair Repair Perfector, which was at... To Olaplex products are arranged in Denver, on Dec. 8, 2022. told ``.. Designers, developers and writers ) with years of experience in the court system but also in legal. New lawsuit over its hair products, said tests show its products cause hair loss dry. Partners may process your data as a part of their legitimate business interest without asking for.. Became one of the five-star reviews simply say how Olaplex products contain allergens and irritants that cause hair and. Help determine the cause above and beyond industry standards, to demonstrate this Williams/Bloomberg via Images. Public opinion other social media platforms and formaldehyde is considered a probable carcinogen, which means it could cancer. Determined that sodium benzoate in concentrations up to 0.1 percent by weight safe! Above and beyond industry standards, to demonstrate this alleges that Sephora continued selling Olaplex No.3 hair Perfector, Olaplex! More information on how to start a class action lawsuits and settlements to keep informed! Legal nightmare, from what I can see, says Sparks going viral on TikTok and other social media.! - Olaplex hair loss and other problems excessive hair loss its hair products, said tests show products... Treatment for dyed hair one person said it took over a year for their hair grow... This video today preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer the.
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